Module 3: Presence and distribution channels in the name of digitization

Speakers: Carsten Wissmann & Stan Schmidt

The third Black Forest Accelerator weekend began with bright blue sky and not a single cloud to be seen. Idea provider and presenter Uwe Baumann started it off with great news for positive vibes: startUp.connect won the final of the state competition Start-up BW Local – Gründungsfreundliche Kommune (founder friendly community). This comes with €100,000  prize money and a lot of attention. Yes! 

Accelerator alumni Alexander Feldberger has raised the bar for the founders of the region with his startup FAMIGO. For the participants of the Black Forest Accelerator 2019, the shot of adrenalin comes at just the right time. The business models of some founders are already well advanced, the market potential has been tested, feasibility studies conducted and software developed. Functional clothing, wooden tables and injection-molded parts are being produced and music is being pressed onto master records. And not only in the Black Forest, but also in Hong Kong and Turkey. 

This past weekend was all about developing the right digital strategy. The most important questions were:
What is my business model in a sentence?
Which digital distribution channels result from this?
How would the right website look? 

Quote of the weekend : “Everybody got a good plan until he gets punched in the face” (Mike Tyson)

The coaches:

Carsten Wissmann

Expert for digitization and business development at the consulting firm Waibel & Partner. Do you need an experienced mentor who is not afraid to put your business idea through the wringer and critically assess every aspect? Then Carsten Wissmann could be the man for you.

Stanislav Schmidt

Stan is only 28 years old, but has been programming for 20 years. He owns 12 PCs, speaks 13 programming languages ​​and has done just about everything that a programmer can do – including founding five of his own startups. Stan’s second home: the TPO.

This module kicked off with a sound bite of startup icon Bill Gross quoting Mike Tyson (see quote above). Casten Wissmann provided his own interpretation of what he thought Bill meant: “The bait has to taste good to the fish, not the fisherman”. In other words, anyone who wants to successfully implement a business idea must never lose sight of the customer. Because in the end it is the customer who determines the success or failure of a startup. What’s important:

The right timing, the right idea at the right time.

What seemed obvious turned out to be a stumbling block and again triggered an animated discussion among the participants. Consensus: A healthy base of realistic business acumen is indispensable for founders, but an unmistakable entrepreneurial spirit is also vital. “What am I doing? Why am I here? These questions have to be summed up in a single compelling sentence”, says Carsten Wissmann.


What does all this have to do with digitization? A whole lot. Where previously, for example, classic advertising was the most important incentive to buy, today the internet allows customers to be fully informed before buying. “No one escapes this moment of truth,” says Carsten Wissmann. And that’s exactly why it’s so important to position yourself and your website well and to develop a good strategy to bring your products or services to the consumer.


This coming Saturday, Stan Schmidt will show the BFA participants how to do this most efficiently and the first websites will be created. Find out here what the weekend brings and which startups will succeed. For example, Michael Mühl from Schutterwald, who has proclaimed the transition to mobile toilets as a lifestyle with WeLoveWC. Or the founders of Happy Hotel, who want to conquer the hotel industry with their tool. Or Tobias Weissenmayer, who plans a real flagship project for tourism in the Black Forest. Or Sebastian Spannagl, who produces injection-molded parts in Hong Kong and promises German quality at the best prices.